Nobu, the fashionable and award-winning restaurant chain founded by celebrated Japanese chef Nobu Matsuhisa, is refusing to remove blue-finned tuna from its menu. Instead, it has decided to pop an asterisk on the menu telling customers that blue fin tuna is an endangered species, and asking them to choose something else. That’s all very well and good but the fact remains that in order to offer it on the menu, they must have it in stock. Can you imagine the uproar if a renowned meat restaurant had white tiger on the menu, advised customers not to buy it, but had a side hanging in the fridge?
Anyway, I’m not a campaigner but I just wanted to stress that we will only ever stock fish that are caught in a sustainable way, or smoked fish that are fed on sustainable feed. And I would like to draw your attention to a great documentary film called “The End of the Line” which takes a long look at the fishing industry, its practices, and the ridiculous system of EU quotas.
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